Over half of all US kids and teenagers under the age of 16 play Roblox every month. Read that again. Over half of all US kids and teenagers under the age of 16 play Roblox every month. It's been going on for years, completely under the radar. You've never heard of Roblox. We live in a fragmented world, where cultural explosions go unnoticed by anyone outside the target zone. This goes along with my article about niches that you're unaware of despite their huge audiences: in music, where Bad Bunny's sales blow away every recording star you've heard of combined; where Colleen Hoover - Colleen...