If you’ve shopped for cell phone service lately, you’ll sympathize with the points in this article: the offers and services from the competing carriers are so complex that it’s essentially impossible to make an informed comparison. We’re at their mercy. The column is worth reading to get an overview of the things to consider – and to watch out for. No one seems to have decent coverage of rural Sonoma County (as everyone knows who has spoken to me on my cell phone when I’m in my Sebastopol office). I hear rumors of new towers sprouting up all over the place so I’m optimistic that the situation will improve.
The column’s opening joke bears repeating: “Remember the old joke about the difference between a used-car salesman and a computer salesman? (The used-car salesman knows when he’s lying.) Well, computer salespeople seem to have gotten smarter while cell phone salespeople have taken their place.”