Did you see that Borders is handing its web site to Amazon? Borders will close its own site, and Amazon will open a new site that features both logos, with Amazon essentially taking all responsibility for inventory and order fulfillment. At one time it was thought that the bricks-and-mortar retailers could leverage their stores by tying them to their web sites. (Order a book online, pick it up at the store, for example – or, even better, handle returns at a nearby store.) This deal gives Amazon that capability for the first time. This has the potential to open a lot of opportunities for Amazon.

Share This