Advertising At The Speed Of Light

Advertising At The Speed Of Light

The advertising business doesn’t work the way you think it does. You figure you’ve pretty well got it – you watched Mad Men, right? Back in the 1960s, cigarette-smoking men from ad agencies would wine and dine with publishers and TV executives to get a...
Cybercrime Is Boring

Cybercrime Is Boring

The phone rings. It’s a scammer. “I’m calling from Microsoft about a problem with your computer.” “I’m calling from the IRS to discuss your past-due tax bill.” “Would you like to contribute to the National Fallen Firefighters Foundation?” Don’t sympathize with the...