APPLE’S CLAIM TO HAVE THE “WORLD’S FASTEST PERSONAL COMPUTER”

Perhaps you saw the mainstream press breathlessly reporting Apple’s announcement that its upcoming Power Mac G5 system would be the “world’s fastest personal computer,” based on independent benchmark testing. It’s not the first time Apple has used phony benchmarks to...

AMAZON, APPLE, AND MUSIC

Amazon has been eyeing the market for downloadable music for years, wondering how to jump in. The issue isn’t technology, it’s the business model, availability of content and music industry support. There was an unconfirmed report yesterday that Amazon is talking to...

APPLE’S FUTURE IN MULTIMEDIA

Apple’s new music downloading service, iTunes, reported two million downloads in its first 16 days of operation, a startling success. I continue to hope that it falls flat, for the reasons I wrote up on May 1. If consumers sign up to digital rights management at a...

APPLE MUSIC SERVICE: HYPE AND REALITY

The press is gushing about Apple’s new iTunes service, hailing it as the first appealing online service for downloading music. Articles hailed it as “revolutionary” (Wininformant), “unique” (The New York Times) and “we’re...

APPLE MYTHS, CONTINUED

An interesting comment today from Paul Thurrott in the Windows Magazine newsletter: ”Because Steve Jobs gave his Macworld address just days before Microsoft Chairman and Chief Software Architect Bill Gates presented his 2003 International Computer Electronics Show...

MAC VS. PC: HYPE VERSUS REALITY

I hear it from people all the time: PCs might have some advantages, but boy, there’s nothing like a Mac for graphics and video work, especially if you’re a professional. Well, nonsense. The Adobe programs are identical on either platform, and PCs have long...