HP spent a billion dollars recently to do a complete makeover of its Deskjet printer lineup – redesigning the entire line from scratch to ensure that HP continued to hold onto its lead instead of losing the low end of the market to Lexmark and other competitors. Here’s an article from Fortune magazine about the business decisions and technical choices that were made to accomplish the audacious project in record time.

Interesting fact: The ink cartridges are supported by almost a hundred patents, and when they’re printing at full speed and top quality the nozzles on the cartridge spray eight to ten million drops of ink per second.

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