BRUCEB NEWS
Zero Click Searches & Google AI Mode
AI is taking over online searches. At the moment, that’s good news - the AI summaries are increasingly reliable and helpful. In the long term, they might be so good that paradoxically, they contribute to the enshittification of the internet. It’s a big, complicated,...
Why Mark Zuckerberg Dreams About Roblox
Over half of all US kids and teenagers under the age of 16 play Roblox every month. Read that again. Over half of all US kids and teenagers under the age of 16 play Roblox every...
My Top Ten List Is Not The Same As Your Top Ten List
Here’s my 2022 Spotify Top Ten playlist. You’ve never heard any of my top songs. With one or two exceptions, you’ve never heard of any of the artists. That’s okay. I’ve never...
The Next Generation Of Virtual Reality
I’m writing this at a contemporary teak desk in front of floor to ceiling windows overlooking a lake surrounded by forested mountains. My laptop screen is displayed on a monitor...
Security Tip: Don’t Reuse Passwords!
The most important thing you can do to protect yourself today is to use a different password for each account. No excuses, no exceptions: every password needs to be different....
Virtual Reality Has No Future And It’s Mark Zuckerberg’s Fault
Luxuriate in the awfulness of the above picture. It's Mark Zuckerberg's avatar in virtual reality, taking a selfie in front of the Eiffel Tower and it's hard to be sure, maybe...
Mark Zuckerberg Is Right About The Metaverse
You're convinced Mark Zuckerberg will fail, right? A little more than a year ago Zuckerberg renamed Facebook to "Meta." He is investing billions of dollars in virtual reality and...
Google Is Laying The Foundation For An Augmented Reality Future
Augmented reality is going to sneak into your life, quietly turning up in useful ways that seem natural and not like high tech mumbo jumbo at all. It’s already happening....
Virtual Reality And The Input Problem
We’ve been talking about new devices for AR and VR as if they’re just engineering challenges. All the companies have to do is invent some cool batteries and lenses and poof,...
Happy 25th Anniversary To Bruceb.com And Bruceb News!
On September 11, 1997, I registered the domain name “bruceb.com.” Four days later Larry Page and Sergey Brin registered the name “Google.com.” I expect Google will congratulate...
Google Will Try To Avoid The AR Privacy Trap
Google is going to send a few of its AR glasses to the outside world to get better testing feedback. Its announcement was carefully calibrated to forestall cheap jokes about a...
It’s Time To Leave LastPass
LastPass was hacked. It was a bad, bad hack. If you use LastPass, your passwords are probably fine. LastPass uses a very secure method to protect your secrets. You don't have to...
The Meta Quest Pro Is Oh So Expensive But Wonderful
The Meta Quest Pro is a virtual reality headset introduced in October. It has the best combination of features currently available for VR. It costs $1,499. That’s really all you...
A Singular Road To Augmented Reality
Augmented reality glasses will replace your mobile phone. Well, that’s the vision, so to speak. Don’t take my word for it. That’s what Tim Cook thinks, and I hear he’s pretty...
Suntup And The Art Of Fine Press Books
Every month I buy a piece of fine art. I order a book from Suntup Editions. Paul Suntup has been publishing beautifully crafted books since 2018 – “editions that are crafted by...
Uncommon Scents Is A Near-Future SF Novel By Brilliant Young Authors
Uncommon Scents is a novel by – why, it’s by me! And by Jim Rowson, a former Google software engineer, who has joined me in writing a a cautionary frolic that has more humor and...