Zero Click Searches & Google AI Mode

Zero Click Searches & Google AI Mode

AI is taking over online searches. At the moment, that’s good news – the AI summaries are increasingly reliable and helpful. In the long term, they might be so good that paradoxically, they contribute to the enshittification of the internet. It’s a big,...
AI Will Know Who You Are (And That’s A Good Thing)

AI Will Know Who You Are (And That’s A Good Thing)

Searches in our files and emails are painful. We’re used to it now. We all play the game of trying to remember some key word that will pull up just the right file except it doesn’t, or the appointment last year that will clear up some mystery if we can just find it on...

ChatGPT Is The Elephant In The Room

Remember the parable of the blind men and the elephant? Each person draws different conclusions about the elephant based on their limited experiences. ChatGPT is the elephant in the room. There are wild disagreements raging online about every single aspect of ChatGPT....