Microsoft is beginning its $200 million advertising campaign for Windows XP today. There was a calculated decision not to start promoting it early, to avoid a repeat of the experience with Windows 98 – consumers went to the store and were upset that it wasn’t available yet. PC manufacturers were allowed to start shipping Windows XP, but Microsoft asked them not to promote it heavily until today. Now the blitz begins – and hopefully you’ll start to understand why I’m so excited.

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