May 15, 2022 | Android, augmented reality, Google, hardware
Google demonstrated an augmented reality product last week that may never exist. I don’t want you to look at it and decide to sit at your desk hitting refresh on the Google Store waiting for it to go on sale. It’s exciting but it’s not that kind of demo. It’s...
Apr 20, 2022 | Amazon, augmented reality, Echo, hardware, virtual reality
Amazon is quietly doing its own research into augmented reality glasses and apps. Evidence has been uncovered that Amazon is assembling a sizable team to work on some kind of AR/VR device. And in some sense Amazon is ahead of the others, because it has already...
Apr 10, 2022 | augmented reality, business, Facebook, games, virtual reality
Niantic is a tech company developing tools and games for the day when augmented reality will be widely adopted. Niantic’s founder and CEO John Hanke has strong opinions about the very different worlds of augmented reality and virtual reality, saying that the metaverse...
Mar 6, 2022 | Amazon, Apple, augmented reality, Azure, bruceb, business, Facebook, Google, Internet, Microsoft, virtual reality
I’ve been trying to figure out a role for Bruceb News in 2022. My life has changed – I’m working with Jim Rowson on our latest best-selling novel SMelL and I’m not doing much IT work any more, as planned. But I still devour tech news hungrily, scanning hundreds...
Feb 13, 2022 | Apple, augmented reality, business, Facebook, Google, HoloLens, Microsoft, virtual reality
Last fall all the cool companies started talking about their augmented reality plans and throwing around the term “metaverse” as if it meant something. (Insider tip: it doesn’t.) Journalists have been crowding around Facebook, Apple, and Microsoft on...
Jan 19, 2022 | Apple, augmented reality, Facebook, HoloLens, Microsoft, virtual reality
See if I have this right. You read the last article and you agreed completely that you can ignore virtual reality, because that’s what you wanted to hear. But you can’t imagine why I say that augmented reality is going to be a big deal, so you skipped that part....
