It’s Not Just Your Computer – Everything Is Too Hard To Use (And It’s Not Your Fault)

It’s Not Just Your Computer – Everything Is Too Hard To Use (And It’s Not Your Fault)

I wrote an article a few years ago about how difficult it is for non-tech people to manage the fiddly bits required to run a Windows computer. It’s one of the things that drove the transition from computers to phone and tablets. An interesting thing is happening...
The Apple Ecosystem: Life Behind The Greatest Wall

The Apple Ecosystem: Life Behind The Greatest Wall

Apple is a company that sells premium smartphones with very high profit margins. Its incentives are all tied to profits from selling iPhones. The other products, the iPads and Macs and the rest, are all swell businesses that generate lovely profits. They help reward...