BRUCEB NEWS
Perplexity: From Searches To Answers
This is a love letter about my latest crush. I want you to try Perplexity when you look for information online. It’s my new best friend. It represents some important changes in the world happening right now and I want you to see them coming. You’re already seeing...
Google Shows The Promise Of Augmented Reality
Google demonstrated an augmented reality product last week that may never exist. I don’t want you to look at it and decide to sit at your desk hitting refresh on the Google Store...
Collecting Cormac, And Why The Passenger Might Be Your Favorite Book
In 2016, Paul Suntup founded Suntup Press, which produces finely crafted limited edition books for a small but intensely devoted audience. Earlier this year, Suntup shipped its...
A Legion Of Horribles
Today’s sermon concerns Cormac McCarthy, our greatest living author. McCarthy is extraordinarily reclusive; he lives in New Mexico, to the best of anyone's knowledge, and he has...
Amazon Doesn’t Want To Miss The Augmented Future
Amazon is quietly doing its own research into augmented reality glasses and apps. Evidence has been uncovered that Amazon is assembling a sizable team to work on some kind of...
Niantic Redefines The Metaverse
Niantic is a tech company developing tools and games for the day when augmented reality will be widely adopted. Niantic’s founder and CEO John Hanke has strong opinions about the...
What Happens Next In The Russia-Ukraine Cyberwar
Right from the outset, let’s agree to keep in mind that the Russia/Ukraine cyberwar may never heat up. The important developments in the next few days and weeks will likely...
Why Are The Lights On In Ukraine?
A lot of experts expected Russia to start its assault on Ukraine with a massive shock-and-awe cyberattack – turning off the country’s electricity, killing the Internet and...
Nothing Is Technology. Everything Is Technology.
I’ve been trying to figure out a role for Bruceb News in 2022. My life has changed - I’m working with Jim Rowson on our latest best-selling novel SMelL and I’m not doing much IT...
Google Wants To Play With The Other Augmented Kids
Last fall all the cool companies started talking about their augmented reality plans and throwing around the term "metaverse" as if it meant something. (Insider tip: it doesn't.)...
Stephen King And A Gentle Madness
Everybody comfy? I want to tell you a story about book collecting. Wow, that was like Thanos snapped his fingers! Half of you just disappeared, winked out, leaving empty seats....
Augmented Reality – The Long Road
See if I have this right. You read the last article and you agreed completely that you can ignore virtual reality, because that’s what you wanted to hear. But you can’t imagine...
Augmented Reality – The Big Picture
Augmented reality is going to be a Really Big Deal, but not for many years. Every major tech company will spend billions of dollars in 2022 on augmented reality. This is a...
The Mystery Of The Missing Password
When you try to log into a Windows PC, you may be missing the option to type in a password. See the screenshot above? Those three icons are for a fingerprint, PIN, or facial...
New Music For Old Boomers, 2021 Edition
You’ve looked at Spotify Wrapped by this time, I’m sure, and if you’re over 60, you probably thought “Wow, Tom Petty was my number one again? Huh. Well, there’s nothing wrong...
An Obnoxious Rich Guy Exercises His Constitutional Rights
On November 19 a group of 17,000 crypto adventure seekers failed to buy a copy of the US Constitution at auction. The winner was bidding anonymously and was only identified after...